Vote NOW for SXSWedu panel featuring San Jacinto College!


San Jacinto College Vice Chancellor for Marketing, Public Relations, and Government Affairs, Teri Crawford, is part of a panel looking to present at next year’s SXSWedu conference in Austin. Part of the process to get the panel in the conference is a public vote. Please consider voting for this panel to be a part of SXSWedu next year! (You will need to create an account, if you don’t already have one, in order to vote.)Overview of Panel Discussion

Drive Enrollment By Understanding Student Behavior
Competition is stronger than ever and students nowadays are faced with an overwhelming number of choices for college. So how can we still drive enrollment numbers higher? You have to get the attention of students at the right time, with the right message in their decision-making process. How do you know that you are targeting the right students? What’s important to your target students? How are you going to best motivate them to consider your College? We have gathered a panel of experts from a Community College, a four-year University and a post-graduate program from University to discuss how they leverage student behavioral data and research in their marketing efforts to drive enrollment.


  • Teri Crawford, San Jacinto College
  • Susan Fenton, UTHealth
  • Kristin Coulter, Concordia University
  • Moderated by Trisha Fields Steel Branding