Facebook and LinkedIn Best Practices

Facebook

You need to have at least two or three administrators for your page.  The page manager should add the administrators who should use their personal Facebook account.  Once the administrators are added, assign them an admin role.  The table below shows the different admin roles.  We recommend you have two managers.

Manager

Content Creator

Moderator

Advertiser

Insights Analyst

Manage Admin Roles

Edit the Page and Add Apps

Create Posts as the Page

Respond to and Delete Comments

Send Messages as the Page

 

If you would like to block certain words on your page, go to Edit Settings under the Edit tab at the top of your timeline.  Add words in the Moderation Blocklist.  Use this to block inappropriate language.

Images do very well on Facebook, usually getting the most feedback.  Share photos of projects, events, students, etc.  If you do post a photo of your student(s), you will need to make sure they sign a photo release form.   One suggestion would be to hand the form out at the beginning of the semester in each of your classes.  The link below will take you to the photo release form. http://www.sanjac.edu/sites/default/files/10/Release%20Form_final_without%20compensation.pdf

Share college-related information.  No matter which program your students are in, they will need to know about registration dates, payment deadlines, graduation information, etc.  Link from our website or share information from the San Jacinto College main Facebook page.

When you share a link on your page, erase the link when you see the thumbnail from the link pop up. Once you erase the link, make sure to include text and a headline. See post below for an example.  You could say “Click LIKE for our San Jacinto College baseball team for breaking a fundraising record for the Play Pink Game.”  It’s a great way to tell people to interact with your post.

baseball

Try not include too much text in your posts.  Be short and sweet!  Users tend to bypass posts that are too long, unless you include something in the first sentence that grabs their attention.  All more reason to make your posts as relevant as possible!

Encourage feedback with your posts, but be prepared to respond to both positive and negative feedback.  Use your posts to get comments or gather information from your students by asking questions.  The question in the post below generated more than 40 comments.  A suggestion for faculty members is to post a question that you could also talk about in the classroom.  This would bring students to your page and encourage them to interact with your posts.  The discussion on that post could be brought into the classroom.

 

example post

Share industry related articles.  A news article or blog with information related to the program, industry, or field of study could be used on your page.

To keep your Facebook page relevant to your users, you must provide content several times a day.  If you do not have any new content to share in a few days, users might “Unlike” your page.  Keep your content fresh in their news feed.

Make use of the scheduling feature on your timeline.  If you have an event coming up, go ahead and create a post and schedule it so that you don’t forget.  In fact, it’s good to schedule several posts, especially for those who may not be able to post every couple of hours.

scheduling feature

LinkedIn

Make sure your LinkedIn profile is up to date and includes relevant keywords.  Write more than just your job title in your headline.

Here’s an example from LinkedIn.

 

LinkedIn headline
Remember that your profile is a reference to people on LinkedIn.  The words you use in your profile are significant when someone is searching for you online.  Take my name for example.  I typed in my name and social media in Google.  The first four results are from LinkedIn.  Bottom line, get found!

 

LinkedIn search results

Include a professional photo.

Add your skills so that you can get endorsed.  This is just another way to spruce up your profile.

Network by joining and following groups and company pages and participate in relevant groups to establish expertise and authority. Start discussions, share articles, comment and respond to people’s questions

These are great ways to develop partnerships and spread the word about what the College is doing and what we offer.