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  • 1:50 pm on November 8, 2013 Permalink | Reply
    Tags: , network, , , Social Networking   

    How to Use LinkedIn 

    Do you have a LinkedIn account but don’t know how to use it?  These short and simple video lessons by Career Enlightenment will show you how to get started.  Click the link below to watch the videos.
    http://careerenlightenment.com/getting-started-with-linkedin

     
  • 4:33 pm on August 1, 2013 Permalink | Reply
    Tags: blog, , , , , , , Social Networking,   

    Social Media Tip 

    There’s so much more to social media than just Facebook. It’s true. Facebook is the most used social network in the world with 1.11 billion (Yes. That’s BILLION) monthly active users, but there are several other networks that are quickly growing. Don’t be afraid to try something else out, but make sure to pick the platform that best fits your needs. (More …)

     
  • 10:26 am on July 5, 2013 Permalink | Reply
    Tags: , hashtags, , , , Social Networking, ,   

    #Hashtags for Social Media 

    Some of you have already heard that you can now use hashtags on Facebook.  It was a big announcement for social media and Facebook.  Here’s a few things you need to know about hashtags and how to use them on your personal and college social media sites.

    What is a hashtag?  The # symbol, we used to know it as “pound,” is used to mark a word, phrase or topic on social media.  It’s basically a way to organize messages.  Using a hashtag will help others search for social media content that they are interested in.  It groups conversations.  For example, if you are looking for topics, Tweets, photos or articles related to social media, search #socialmedia.  The results will show all the conversations including #socialmedia. (See image from Hootsuite)  You can also think of a hashtag like a keyword tag.  You are tagging that photo or conversation so that is is easily searchable to your audience.  If you want to make sure people see your message, use a hashtag.  This could also result in more followers on your social media site.

    hashtags

     

    • When you click on a hashtagged word, it shows other posts or Tweets containing that same hashtagged word.
    • You can put hashtags at the beginning, middle or end of your message.
    • When your hashtagged word becomes popular, it shows up under the “Trending Topics” in Twitter.  This is good if you want more exposure for your message.
    • Try using an established hashtag so that your message is seen in a conversation that is already very active.
    • A hashtag is searchable by anyone, as long as you are using a public account.
    • Make sure not to get hashtag-happy.  In the case of Twitter, it’s recommended you use no more than two hashtags per Tweet.
    • Use hashtags relevant to the picture or topic.
    • Long hashtags are becoming more popular, but you have to be careful when you create a long one.  Longer hashtags can result in misspellings and are harder to read.  It’s best that you create a short one, if possible.  A helpful tip for longer hashtags is capitalize the first letter of each word.  That will make it easier for people to read.  For example, I use #YourGoalsYourCollege as much as possible.  It’s long, but it’s easy to read.

    Here are some examples of hashtags to use when referring to San Jacinto College:

    • #SanJac
    • #SJC
    • #SanJacCollege
    • #SanJacintoCollege
    • #YourGoalsYourCollege
    • #StudentSuccess
    • #comm_college
    • #edu
    • #HigherEd
    • #EdTEch

    Remember that you create a hashtag for anything.  Just make sure it is relevant to the message you want to convey.

     
  • 9:08 am on June 25, 2013 Permalink | Reply
    Tags: , , , , , , , Social Networking   

    Facebook and LinkedIn Best Practices 

    Facebook

    You need to have at least two or three administrators for your page.  The page manager should add the administrators who should use their personal Facebook account.  Once the administrators are added, assign them an admin role.  The table below shows the different admin roles.  We recommend you have two managers.

    Manager

    Content Creator

    Moderator

    Advertiser

    Insights Analyst

    Manage Admin Roles

    Edit the Page and Add Apps

    Create Posts as the Page

    Respond to and Delete Comments

    Send Messages as the Page

     

    If you would like to block certain words on your page, go to Edit Settings under the Edit tab at the top of your timeline.  Add words in the Moderation Blocklist.  Use this to block inappropriate language. (More …)

     
  • 4:56 pm on June 6, 2013 Permalink | Reply
    Tags: , , , Networking, , , , , , Social Networking   

    Social Media Tip – LinkedIn 

    Network by joining and following groups and company pages and participate in relevant groups to establish expertise and authority. Start discussions, share articles, comment and respond to people’s questions. This creates opportunities for you to be seen as a thought leader and builds the College’s reputation even more.
    These are great ways to develop partnerships and spread the word about what the College is doing and what we offer. (More …)

     
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